The goal of this ICO is to create innovative advertising models where our utility token Pingcoin (PCO) is used in order to:

  • Rent advertising space on Pingspots to reach a relevant audience based on smart data
  • Reward businesses owning Pingspots with a share of the revenue derived from advertising (40%)
  • Reward users sharing adverts with the community, bringing new customers (20% of revenue)
  • Reward users for bringing Pingspot owners/advertisers on the Pingvalue platform
  • Purchase smart data on consumer profiles and interests
  • Benefit from discounts on products and services

Pingcoin Advantage Matrix

Present ecosystem

  • User frustration over privacy
  • Walled gardens
  • Bandwidth wasted
  • Irrelevant ads
  • Security issues
  • Viewability problems/attribution
  • Advertiser uncertainty about delivery
  • CPM/click based
  • User interaction not valued
  • Publisher revenues lowering
  • Expensive ad buys due to middlemen
  • Complex/expensive viewability metrics
  • User’s privacy violated

Pingcoin token ad payments

  • User Privacy respected
  • Open platform
  • Low bandwidth overhead
  • Ads tuned to user interests
  • No malware
  • Secure attribution/social factor
  • Perfect delivery certainty
  • Interaction-based
  • User is paid for interaction
  • Larger publisher revenues
  • Efficient ad buys
  • Simple/cheaper viewability statistics
  • Perfect user privacy

Eliminating middlemen and fraud through a direct, transparent system lowers marketing costs for advertisers, still allowing Pingvalue and the Pingcoin value to grow.

What is Pingvalue?

Pingvalue is a people-centric open platform that innovates the current socio-economic model by enabling relevant and trustworthy interactions/transactions between people and businesses/institutions:

  • For people: A Smart Personal Agenda and Digital Wallet. Relevant recommendations when and where they are needed, together with trustworthy transactions.
  • For businesses: A One-Stop Shop Management Solution. Know your customers better through digital interactions (Spot your Audience), and attract them to the physical stores/places with relevant communication (Spot your Target).
  • For institutions: A Smart Urban Panel. Brand your city, engage with citizens and visitors & co-create smart neighborhoods (smarthoods).


Get in Touch

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