Pingvalue matches consumers’ needs with business offerings to create
satisfying customer experiences and measurable sales.
What is Pingvalue?
Pingvalue is a people-centric open platform that innovates the current socio-economic model by enabling relevant and trustworthy interactions/transactions between people and businesses/institutions:
There is a real need in the market to reach relevant customers with personalized interactions/transactions and to translate big data into actionable metrics. The current digital advertising model presents the following problems (source: WFA)
Users are abused
Up to 50% of the average user’s mobile data is for ads and trackers, costing as much as $23 a month.
Privacy is violated when large media sites host up to 70 trackers.
Publishers are hurting
Google and Facebook take 73% of all ad dollars and 99% of all growth.
Revenue is recently down 66%.
Advertisers are losing
Advertisers lack good information on what they are paying for.
Targeting is poor, making users more likely to ignore ads.
Thanks to Pingvalue and Pingspots (=Pingvalue Wifi hotspots), businesses and institutions can understand better who their customers are and what they are looking for, being able to interact with the right people at the right time and place, and to measure concrete results.
The goal of this ICO is to create innovative advertising models where our utility token Pingcoin (PCO) is used in order to:
Pingcoin Advantage Matrix
User frustration over privacy
Advertiser uncertainty about delivery
User interaction not valued
Publisher revenues lowering
Expensive ad buys due to middlemen
Complex/expensive viewability metrics
User’s privacy violated
Pingcoin token ad payments
User Privacy respected
Low bandwidth overhead
Ads tuned to user interests
Secure attribution/social factor
Perfect delivery certainty
User is paid for interaction
Larger publisher revenues
Efficient ad buys
Simple/cheaper viewability statistics
Perfect user privacy
The project was created in order to help people improve experiences in their everyday life, while allowing businesses and institutions to know their audience better and interact with relevant customers for increased effectiveness and efficiency. Pingvalue connects personal agendas of citizens to management dashboards of companies and public services. It enables relevant information, marketing campaigns, and commercial activities, online and in physical places.
Individuals as protagonists
In the new ‘socio-eco-nomic’ model, the single individuals have the power to decide with whom to interact and they get rewarded for positive actions.
Pingvalue takes advantage of the digital environment to improve experiences in the physical world for all the parties involved.
Social and Trust Factor
Measure the honesty and expertise of individual users to help businesses/institutions identify relevant clients and potential ambassadors.
Guarantee of Transparency
Blockchain technology and smart contracts are implemented to make sure that deserving individuals are identified and correctly rewarded.
ICO Dates: We will annouce the new ICO roadmap on September 30th.
Get in Touch
If you have any questions, please contact us through the form below: